Inclusion Essays (1297 words) - Segregation, Special Education

Inclusion Inclusion Topic: Inclusion in general education General purpose: To inform Specific purpose: To inform the audience of the aspects of inclusion of disabled students it general education classrooms Thesis: Inclusion is the process by which children and youth with disabilities participate in the same general education classrooms that they would attend if they did not have a disability (usf.edu) Introduction: I. Attention-getting device: According to Deborah Smith of Vanderbilt University, inclusion is a movement that seeks to create schools and other social institutions based on meeting the needs of all learners as well as respecting and learning from each other's differences. The inclusion movement has focused on individuals with disabilities, but it is designed to alter the philosophy for educating all students. Inclusion will inevitably effect each of us in some way, either as a student or as a parent to either a student with a disability or without a disability. You or your children will at some point be learning side by side with a disabled student as long as inclusion is found to be the best learning environment for all students with and without disabilities (Smith 29). II. Thesis: Inclusion is the process by which children and youth with disabilities participate in the same general education classrooms that they would attend if they did not have a disability (usf.edu). III. Preview: Today I am going to discuss how inclusion in general education is defined, then I will introduce some of the problems that inclusion has attempted to rectify in education, and finally I will address the areas in which inclusion affects the community. [Transition: First I will discuss inclusion in general education is defined along with some of the philosophy inclusion encompassed.] Body: I. According to Bob Friedman, the director of the University of South Florida's Department of Child and Family Studies, inclusion in general education involves including every student regardless of disability in a general classroom environment (Freidman). A. Inclusion means a climate of acceptance is created, no one is rejected or locked out (Horton). 1. The disabled students are accepted not only by the teachers but also by their peers in the classroom. 2. The disabled students are included in all extracurricular activities as well as classroom activities. B. According to Kelly Horton, the former director of Special Education in Sullivan County, inclusion focuses on everyone's abilities and possibilities, and disregards any disabilities or limitations (Horton). 1. Each person's skills are acknowledged. 2. It is pointed out that no one has to be good at everything. [Transition: Now that I have given you a working definition and some philosophy behind inclusion in the classroom, let's move on to some of the problems inclusion is looking to resolve.] II. Inclusion is characterized by an attitude of problem solving. A. The implementation of an inclusive classroom looks to solve some of the financial problems currently facing our education system. 1. The Department of Education included in its 20th Annual Report to Congress that the current emphasis on inclusion reflects a concern about the increasing costs of special education services in a time of budget austerity (Department of Education). a. Including the disabled students in the general education classroom with their peers would cut these costs. b. Inclusion would also help reduce the need for maintaining a parallel educational structure to meet the needs of the disabled students. 2. The data used by the Department of Education suggests that the per pupil special education expenditures have grown at about twice the rate of general education expenditures. B. Another problem that inclusion addresses is the fact that many of the youth with disabilities do not leave school with the necessary knowledge and social skills to fulfill adult roles (Department of Education). 1. According to the Department of Education, less than 25% of the youth with disabilities currently enroll in post-secondary education (Department of Education). 2. Inclusion allows disabled students more interactions with their non-disabled peers, thus instilling in them many of the social skills needed in the adult world. C. Inclusion also engages a concern about the rapid and steady rise in the number of students identified as eligible for special education. 1. This increase in students served in special education programs encourages more inclusive environments by taxing the capacity of special education settings (Department of Education,). 2. The percentage of students ages 6 through 17 receiving special education services

Childs Bath essays

Childs Bath essays The first painting I chose at the museum was an oil painting on canvas. It depicted a women and child in a very informal setting. The woman was tenderly holding a small child on her lap, while bathing her. I was drawn to the piece from across the room, by the soft, glowing toddler. The child was clothed only in a small white towel and her ivory skin seemed to glow against a muted background and it wasnt until I was very close to the painting that I even realized that there was another form in the composition. As I studied the painting further my eyes were drawn in the direction of the eyes of the two figures and it was then that I noticed the strong lines of the womans hands. They were a little out of proportion for a woman; they had an almost masculine quality. Yet against the soft rounded lines of the childs thigh there was a tenderness that was almost palatable. After reading the plaque next to this painting I learned that this artist used more masculine hands on all of her paintings of women and children to emphasize them. I think that it not only accomplishes that but the contrast between the strong lines and soft flowing lines leads to a feeling of stability. The combination of the muted colors, strong solid lines of the mothers hands, and the soft organic lines of the child all lead to a very peaceful, moving, tender portrayal of a mother and child. ...

The Journey of the Life Essay Example | Topics and Well Written Essays - 500 words

The Journey of the Life - Essay Example I never got along well with my brothers, especially the eldest one. For some reason, they always picked on me and I started to hate my childhood. Though I made efforts to do whatever was in my reach to defend myself, it never worked for us. If I look bad at all those years, I think that my life as a child wasn't that bad as I thought it was but many times I felt I had nobody I could talk to. I felt very lonely in life. When I was at the age of 11, I visited New York and there I decided to stay with my mother to finish my education. But, unfortunately, my mother also did not understand me. I felt so frustrated that I started to make more and more friends and began to socialize as much as possible to be able to speak out my mind in front of my friends. Whenever I felt the need to vent, I spoke or met my friends and felt light at heart. At least, I had few people in life whom I could turn to in such times. The adolescence age according to Erik Erikson is an age when we try to find our i dentity amidst social issues which surround us. That is the age when we discover ourselves as individuals. We try to fight with the world and with moral issues and if by chance we are unsuccessful, we experience "role confusion." (Harder A, 2002).

Insurance Research Paper about the Real Estate Development Industry

Insurance about the Real Estate Development Industry - Research Paper Example emand pool for real estate industry has increased due to various reasons of zero tax rules for foreign investor, strong international and domestic marketing campaigns, high rental on residential property, residence visa facility by property developer and speculation on short term market gain (Kumar, Agarwal, & Khullar). 2.0 Topic 1. Insurance in Real Estate Industry Real estate property dealers or common residents need to submit various documents like Police Report of burglary or any kind of criminal activity caused property loss, report about estimated damage or loss, surveyor report about property condition and relevant papers required by insurance company to get insurance cover. 2.1 Quotation Dhs.1, 500/- is deducted by insurance company from the claim amount on every loss while quotation value depends on the location and building condition of property. Insurance company and real estate property developers decide quotation amount after mutual agreement. In accordance with Dubai Is lamic Insurance & Reinsurance Co, proposal for real estate industry following insurance covers can be used to answer the question. 2.2 Perils Covered Under Insurance Building and all inside fixtures are protected by insurance cover, Loss of Rent due to fire accident, Sign Board of the company or any kind of hoarding, fixed metal plate work and glass work inside the building. Standards perils like Fire, Malicious Damage, Storm, Flood, Impact, Earthquake, Riots, Strikes, Lightning Explosion and Bursting of Pipes are also covered by insurance scheme. 2.3 Additional Benefit Additional benefits like Debris Removal, low Architect and Surveyors fees and reimbursing Fire Extinguishing expenses are also offered by some insurer to property developers. 2.4 Perils Not Covered Under Insurance Perils... This paper stresses that the present financial crisis may be regarded as a banking crisis, but there are hardly any possibilities of the solvency of the insurance industry. However to a certain extant the insurance industry on a whole has been affected by the ongoing financial crisis. To be more specific the insurance companies which are mainly involved in the real estate insurance also got hugely impacted. Mostly there have been adverse effects were adverse for the companies. The financial crisis had a visible impact on the insurance companies, principally due to their investment portfolio. Meanwhile as the crisis further spread, the valuations of the financial market worsened drastically. Apart from that a number of strenuous exposures were also reveled in the form of market and credit risks. This report makes a conclusion that the real estate insurance companies, during the midst of the crisis period were finding it difficult to sustain, due to extreme downward pressure. The real estate insurance companies are generally large investors and they highly depend upon the long term investment prospect, unlike banks and other financial institutions. Owing to the fact that declining household income reduces the demand of various products, similarly the demand of real estate insurance has greatly reduced due to the crisis. Furthermore, the financial crisis has also abridged activities pertaining to real estate. This has automatically minimized the need of the real estate insurances. Thus it can be concluded that the ongoing financial crisis did impacted the insurance companies which insured real estate to a large extant.

The Work of Discipleship Research Paper Example | Topics and Well Written Essays - 1750 words

The Work of Discipleship - Research Paper Example Majorly, Christology bases on the Apostolic Age of the gospel that is during the days of the apostle Paul. The themes and ideas of Paul were built on the worship of Christ as Lord and Christ’s pre-existence, forming the epicenter of Christology. There have been arguments to the fact that there are several Christophany cases in the Old Testament and that the numerous biblical records account for the preexistence of Jesus Christ. In this aspect, the term Christophany is a term that is considered to be more appropriate as compared to the term Theophany because of the belief that God’s visible manifestations represent the pre-incarnation of Christ. 1There have been arguments pointing to the fact that the Old Testament’s records of the appearing of the Lord’s Angel were Christ’s pre-incarnate. The Angel of the Lord is understood by many to be a theophany that is true. Over the years, especially after the Apostolic Age, the early church was thrown into debates that often got politicized and fierce concerning issues that are interrelated in Christianity. Among the issues that were being debated was Christology, with the matter finding its way to the ecumenical councils as a contentious issue. These coun cils were dubbed as the Christological councils that base their focus on the teachings of the condemnation of interpretations that were incorrect regarding Jesus Christ’s life and works. St. Thomas Aquinas was the first to provide a systematic Christology in the 13th century. His view was instrumental in the resolution of a good number of issues that were there at that time. Aquinas in his Christology focused on the championing of the view of the perfection of the human attributes of Christ. Through the middle ages, there was the witnessing of the emergence of a different view of Christ as being a source of comfort and love and true living friend in addition to being the Lord. 2Modern Christology, therefore, seeks to

The Concept Of Market Segmentation Marketing Essay

The Concept Of Market Segmentation Marketing Essay Market segmentation is the division of a market into different groups of customers with distinctly similar needs and product/service requirements. Or to put it another way, market segmentation is the division of a mass market into identifiable and distinct groups or segments, each of which have common characteristics and needs and display similar responses to marketing actions. Market segmentation was first defined as a condition of growth when core markets have already been developed on a generalised basis to the point where additional promotional expenditures are yielding diminishing returns (Smith, 1956). There is now widespread agreement that they form an important foundation for successful marketing strategies and activities (Wind, 1978; Hooley and Saunders, 1993). The purpose of market segmentation is to leverage scarce resources; in other words, to ensure that the elements of the marketing mix, price, distribution, products and promotion, are designed to meet particular needs of different customer groups. Since companies have finite resources it is not possible to produce all possible products for all the people, all of the time. The best that can be aimed for is to provide selected offerings for selected groups of people, most of the time. This process allows organizations to focus on specific customers needs, in the most efficient and effective way. As Beane and Ennis (1987) eloquently commented, a company with limited resources needs to pick only the best opportunities to pursue. The concept of market segmentation was first proposed as an alternative market development technique in imperfectly competitive markets, that is, in markets where there are relatively few competitors selling an identical product. Where there are lots of competitors selling identical products, market segmentation and product differentiation produce similar results as competitors imitate your strategic approach more quickly and product differentiation approaches meet market segment needs more closely. With an increasing proliferation of tastes in modern society, consumers have increased disposable incomes. As a result, marketers have sought to design product and service offerings around consumer demand (market segmentation) more than around their own production needs (product differentiation) and they use market research to inform this process Objective Of Study 1. To understand market segmentation and consider why it is used. 2. To examine how companies segment markets. 3. To explore different targeting strategies. 4. To learn about the role and process of positioning in segmentation strategies. 5. To consider how marketers can achieve the most from market segmentation. The Process of Market Segmentation The intricacies involved in market segmentation are said to make it an exacting activity. Griffith and Pol (1994) argue this point on the basis of multiple product applications, greater customer variability, and problems associated with the identification of the key differences between groups of customers. However, there have been numerous attempts to define and describe business segmentation, using a variety of variables and ranging from the severely product-based to customer needs-based orientation. There are two main approaches to segmenting markets. The first adopts the view that the market is considered to consist of customers which are essentially the same, so the task is to identify groups which share particular differences. This is referred to as the breakdown method. The second approach considers a market to consist of customers that are all different, so here the task is to find similarities. This is known as the build-up method. The breakdown approach is perhaps the most established and well recognized and is the main method used for segmenting consumer markets. The build-up approach seeks to move from the individual level where all customers are different, to a more general level of analysis based on the identification of similarities (Freytag and Clarke, 2001). The build-up method is customer oriented as it seeks to determine common customer needs. The aim of both methods is to identify segments in the market where identifiable differences exist between segments (segment heterogeneity) and similarities exist between members within each segment (member homogeneity). Market segmentation and positioning are key determinants of successful marketing. They are fundamental to the matching process which is the raison dà ªtre of marketers. It is marketers who are responsible for ensuring that the offer made by the company in the marketplace satisfies the wants and needs of the target market of customers and consumers. Segmentation and positioning analyses enable the marketer to make informed choices about what to offer, to whom, and in what way. Customer and consumer are often used interchangeably. The term consumer generally means the final consumer, who is not necessarily the customer. For example, a parent buying lunch box snacks is probably acting as an agent on behalf of school-age children. The parent can therefore be described as the intermediate customer and the child as the end nsumer. To market such snacks effectively, the marketer must differentiate the wants and needs of each party influencing the purchase process. He or she must also be clear about which actors in the process are to be the subject of any segmentation exercise. The term market must be defined unequivocally. For example, Mark Warner and Saga are both holiday companies but they are not in the same market. The former offers holidays for families, young couples and groups in Alpine and sunshine resorts, while Saga caters for the more mature traveller who may be looking for holidays involving leisure pursuits such as sightseeing, bridge or walking. We need a definition so that we can Measure market share and market growth; Specify target customers; Recognize relevant competitors; Formulate marketing objectives and strategies. As a rule of thumb, a market should be defined in terms of a consumer need, and in a way that covers the aggregation of all the alternative products and services which consumers regard as being capable of satisfying that need. For example, a brand of instant coffee not only competes with other brands in the same product category, but also with alternative hot drinks such as tea and chocolate. Consumers may even see cold drinks such as colas and water as substitutes for it. Needs-based definitions evolve over time as trends emerge in the marketplace, and companies must be prepared to revise their definitions accordingly. Nevertheless, they need to devise a definition that is manageable. At the extreme end of the range, micromarketing is about marketing to the individual as a segment of one. However, companies must be able to meet the needs of individual segments in a way that is commercially viable. They therefore concentrate their efforts on groups of many customers who share approximately the same needs. Market segmentation allows companies to gain advantage over their competitors in the marketplace by enabling them to concentrate resources on clearly identified opportunities. It is based on the assumption that birds of a feather flock together. In many cases, the segments form separate markets in their own right, and they can often be of considerable size. There are number of criteria that make a market segment of commercial interest, including the following : The segments should be large enough to provide an adequate return on investment. The requirements of segment members should be very similar, but the members should be distinct from the rest of the market. Segments must be reachable, that is, the channels, or routes to market (where people buy), must be accessible. Methods of Market Segmentation 1) Geographical segmentation-Chronologically, this kind of segmentation appeared first . For planning and administrative purposes ,the marketer will often find it convenient to subdivide the market into areas such as nations, states, regions, cities ,etc. In systematic way .The great advantage of adopting this scheme is that standards regions are widely used government and its facilitates collection of statistics .Most of the national manufactures split up their sales areas into sales territories either state wise or district wise . 2) Demographic segmentation-Under this method ,the consumers are grouped into homogenous groups in terms of demographic similarities such as age, sex, education standard ,income level, etc .This is considered to be more purposeful since the emphasis ultimately rest on the customers . Age group are considered by manufactures of certain special products , for example ,toys. Even in the purchase made by parents ,children exert a profound influence .The market segmented on the basis of the age groups is as follows :children ,teen agers ,adults and grown up . Anti Aging products Anti-aging products were originally designed for the baby-boomer generation, however in the recent report, the analysts (global cosmetic industry, 2008) revealed that the Future growth will be fuelled by the expansion of the consumer base into younger age Groups aged 25 to 30 which seem to be increasingly interested in applying anti-aging Products, particularly topical skin treatments. This shift is leading to an increase of Spending on anti-aging products which and is likely to result in improved market Opportunities for producers seeking continuous expansion of their operations. The growing potential of the anti-aging skincare segment along with its menacing Competition spurs cosmetic market players to design and launch new products in order to stay in the game. Unilever, the worlds eighth biggest cosmetics manufacturer (cosmetic design, 2008) regularly updates their skincare product line. The company Launched ponds age miracle anti-aging skincare cream specifically for the Asian market In the late 2006 early 2007 in an attempt to capitalize on the markets huge potential. And to tactically respond to the life-long rival pgs earlier launch of Olay total effect, Globally in 1998 (Olay, 2008) and Vietnam 2005, a multifunctional anti-aging products. In Vietnam, ponds age miracle was launched in January 2007. Designed and manufactured using a breakthrough cla (conjugated linoleum acid) technology, ponds Age miracle was claimed to be a new solution for the aging skin capable of visibly reducing wrinkles in seven days. Its launch by unilever Vietnam was marked as strategic and must-win stressing its significance for the manufacturer. Initially, ponds age Miracle received a friendly welcome and shot up to capture a substantial share of Vietnam anti-aging skincare market. IDENTIFIED ATTRIBUTES OF ANTI-AGING SKINCARE Eight interviews returned us a total of thirty product attributes that the respondents consider when selecting an anti-aging skincare. There were found no significant differences between the interviewees responses as almost all of them shared the same view of anti-aging products regardless of being Olay, Ponds Age Miracle, third-party users or potential ones. The two attributes classes beneficial and image rather than characteristic, drew most interest of the interviewees. Another important aspect of the interviewees responses is an expectation of something more than just wrinkle reduction, the main function of anti-aging skincare; some even respondents didnt even mention this attribute at all. Olay Total Effect Olay is a PG skincare brand line which offers a range of products with different functions in two main categories cleanser and cream with the aim of meeting the full range of skincare needs, whatever the users age or skin type. In March 2005, PG entered Indias anti-aging skincare market with their Olay Total Effects brand line extension in the footsteps of its launch in Indian market. The India launch was a first mover strategy to tap into the premium skincare segment before the arrival of the major competitors. Olay Total Effect successful market entry also allowed PG to make inroads into other skincare categories like whitening, moisturizing and cleansing in 2006 and 2007. The product is claimed to offer multi-effects including reducing fine lines and wrinkles, smoothening skin texture visibly and to the touch, evening skin tone for younger looking, more balanced color, improving surface dullness, giving skin a radiant, healthy glow, minimizing pores, visibly reducing the appearance of blotches and age spots and smoothening dry skin. Olay Total Effects is sold at the price of 190,000 VND (equivalent of 7.6 EUR) and in one suits all size of 50g both through modern channels like supermarkets, shopping centers and traditional channels like street shops and wet-markets. Olay is tapping the premium slice of the Rs 2100 crore Indian skin care market. Olay has launched its first product in the anti-ageing segment with its Total Effects sub brand. Anti-ageing segment is still a niche with a market size of Rs 60 crore. The segment is but growing very fast. Olay has launched its Total Effects anti ageing solution after much consumer research. It had conducted research on over 6000 ladies of age between 30-69 years from three continents and identified 7 signs of ageing. 1. Fine ines and Wrinkles 2.Sagging skin 3.Uneven skin tones. 4. Age spots 5. Appearance of pores 6. Dull skin 7.Dryness Total Effects is differentiating itself through the presence of the ingredient Vita Niacin. Vita Niacin is a patented formulation that contains Niacin amide Vitamin B3 ,Vitamin E and Provitamin B5 Pathenol + sunscreen protection. Olay true to the concept of Global Brand and Local strategy has launched itself with a series of promotional campaigns. The brand has the bollywood diva Sushmita Sen as the brand ambassador. Currently Olay is running two campaigns in the visual media. One campaign is th Olay brand building campaign featuring Sushmita Sen and another is for the Total Effects moisturizing lotion. Watch the Tvc : Total Effects For the Total Effects range, the company uses a testimonial type of campaign featuring a Model/TV Anchor. The focus is more on the functional benefits of the product rather than harping on any emotional benefits. The brand is positioned as a brand that celebrates beauty within and outside. The brand worldwide uses the tagline Love the skin you are in . The brand believes that Looking Good and Feeling Good are inseparable. Loving the skin we are in is the most beautiful feeling of all. Olay Total Effects is priced at Rs 599 for a 50 gm bottle. By Indian standards, this accounts for a premium category. Olay Total Effects is targeting ladies between the age 30 60. Besides this anti-ageing product, Olay has introduced cleansers, face pack and moisturizing lotions. The brand is expected to introduce its blockbuster range of products in India in a phased manner. The premium skincare segment was in a vacuum ever since HUL decided to cater to the masstige segment by repositioning Lakme and Ponds. Now with PG and ITC seriously looking at premium segment, the market is going to witness a marketing war in days to come Ponds Age Miracle Ponds is Unilevers skincare brand line. Introduced to Indian market in 1996, Ponds quickly became a leader in mass skincare, the main market segment in India at the time. Ponds product range focuses on whitening segment including moisturizers and facial foams. As a part of their counter-offensive to an ongoing expansion of Olay Total Effect, in January 2007 Unilever launched Ponds Age Miracle, an upper tier anti-aging skincare extension of the existing Ponds range also supposed to reinforce Ponds overall image in the mass market. Its launch campaign was based on a vox pop format: It had people from various walks of life giving their feedback on the products. This was followed by Romance Revival, a heartwarming television commercial of a husband-turned-chef trying to bring romance back into his married life. These campaigns continued to be aired for the first six months of the brands launch. An endorsement campaign on television wherein celebrities such as Mehr Jesia Rampal, former Miss India and model, and Rina Dhaka, fashion designer, talk about how Ponds Age Miracle has changed their lives, is also seen off and on. Currently, a television campaign, Satisfaction amongst Millions, is being screened. ` With players like LOreal and Olay, in addition to Ponds, the anti-aging market in India stands at Rs 60 crore today, according to Nielsen figures for 2007, and it is growing at a rate of 30-40 per cent per annum, Ponds Age Miracle line includes cream, serum, facial foam, lotion and eye cream toner in which the cream is a flagship product that secures 80% of sales of the whole range. It is claimed to offer solution to wrinkles and dark spots effective in 7 days. Ponds Age Miracle cream is offered into two pack sizes: 50g priced at 190,000 VND (7.6EUR), and 30g priced at 129,000 VND (5 EUR). As a part of the strategy to fight against Olay Total Effect, Unilever ensured equally extensive distribution network for Ponds Age Miracle and its availability to end-consumers through every possible channel (Unilever,2008). The successful launch in early 2007 allowed Ponds Age Miracle to gain a substantial share of nearly 50 % in the anti-aging skincare category a few months later. However, soon after the product experienced a sharp decline of its sales and market share. The bottom line the product profitability was also breached, resulting in Unilever Vietnam considering the decision of withdrawing Ponds Age Miracle from the markets. Conclusion The underlying principle of market segmentation is that the product and services needs of individual customers differ. Market segmentation involves the grouping of customers together with the aim of better satisfying their needs whilst maintaining economies of scale. It consists of three stages and if properly executed should deliver more satisfy customers, few direct confrontations with competitors, and better designed marketing programmers.

Forced Reading :: Reading Writing

Forced Reading Before I entered kindergarten, my mother, who had been an elementary school teacher, had me read and do arithmetic every day while my brother, four years my elder, was in school. I remember the days sitting at the dining room table. I was only four and my body was still disproportional to the furniture. The chair was too low and the table too high. My easy reader was on the table, and I strained to view it properly from my position. I fidgeted a bit as I wondered why I had to do this. I could hear the dogs outside. I wanted to play with them. I spotted my kitchen set in the next room. I wanted to play with it. My mother was in the kitchen baking something that smelled much more appealing than reading. She must have been looking at me through the pass-through window, as she caught me in my daydream and reminded me that I was supposed to be reading my book. The cat ran away from the man. I made my own story up in my head. The girl ran away from the table. She played with the toys. She was happy. I suppose, for quite a few years, I was a big disappointment to my mother as far as reading went. It wasn’t that I couldn’t read, it was that I never wanted to, and compared to my older brother, who read a book everyday, I was quite a let down. It might not have been such a dilemma to any other parent, but to my mother who’d taught and encouraged kids to read for many years, it certainly was. Kindergarten was successfully useless, as between recess and nap time there was only time for coloring, and none for reading or learning of any type. I kept this fact hidden from my mother, though I’m certain she knew as my daily dining table ritual continued throughout the year. When I started first grade, I finally started to appreciate some of my mother’s work. At the beginning of the year, everyone had to take a reading level test, and I ranked the highest among my classmates. I flexed my reading skills before everyone. I volunteered to read during class. I read to my parents, to my grandparents, to my dog.

Management innovation in the South African dairy industry Essay

The case focuses on management innovation in the South African dairy industry, describing how an innovative new yoghurt product, Danimal, was created specifically for the market at the base of the pyramid. It explains how management of the product line embodied the various innovation opportunities and challenges presented. The concept was initially introduced in order to assess the feasibility of profitably servicing this market. However, the project was not simply about introducing a cheap brand to poor people but was more about creating brand awareness in the market at the base of the pyramid. It was an investment for the future. The new product took into consideration the nutritional shortcomings in the diet of children in this market and also allowed for the lack of available infrastructure – electricity and refrigeration. The case illustrates the importance of a product being affordable, relevant and available for this market. Innovation went further than product design and also took into account the necessity of a lean distribution channel. This took the form of micro-distributers, referred to as Danimamas, who comprised township residents, unemployed or part-time employed individuals. The case offers insights into the complexity of doing business in developing countries. The company admits that it has not been a sustainable business model in terms of current profitability but the value that has been gained from social marketing and long-term brand development has been great. The case concludes with the challenge of how to ensure that the project continues on its upward trajectory. The objectives of the case are to encourage students to have a better understanding of the strategies required to successfully impact on low-income markets in developing countries, the different metrics that one could consider when assessing the impact of interventions on the base of the pyramid market, and the importance of harnessing opportunities and overcoming the challenges of management innovation. Questions to answer: How does the Danimal project shed light on and challenge the principals suggested to manage the base of the pyramid? How would you measure the success of the Danimal project? How does the approach taken by Maria Pretorius in managing the Danimal product line factor in management innovation opportunities and challenges?

What Blücher Has to Do With Young Frankenstein

What Blà ¼cher Has to Do With Young Frankenstein In Mel Brooks classic film parody  Young Frankenstein  (1974), Cloris Leachman plays a  character called Frau Blucher. If youve seen this great film, you know that every time someone utters the words Frau Blucher the whinnying of horses can be heard. Somehow an explanation for this running gag arose, claiming the hidden reason for the horses reaction was that Frau Bluchers name sounds like the German word for glue, and implying that the horses fear ending up in a glue factory. But if you bother to look up the word glue in German, you wont find any word that is even close to Blucher or Blà ¼cher. Do the words  der Klebstoff  or  der Leim  sound even remotely similar? What Is the Meaning of Blucher in German? If you look up  Blà ¼cher, some German dictionaries  list the expression er geht ran wie Blà ¼cher (he doesnt loaf around/he goes at it like Blà ¼cher), but that refers to the Prussian general  Gebhard Leberecht von Blà ¼cher  (1742-1819), who earned the name Marschall Vorwrts ([Field] Marshal Forward) for his victories over the French at Katzbach and (with Wellington) at Waterloo (1815). In other words, Blà ¼cher (or Blucher) is just a German surname. It has no particular meaning as a normal word in German and certainly does not mean glue! Turns out that director Mel Brooks was just having some fun with a classic cinematic villain gag from old melodramas. There is no real logic for the horses neighing since most of the time there is no way they could even see or hear Frau Blucher or the people saying her name.

Policy

Policy PolicyCanada is an energy surplus county which is aligned with OPEC countries for its Crude oil export. Canada has good quantity of gas and petroleum reserve in western Canada. Alberta alone produces about 80% of the total crude oil production (International energy agency). Although Alberta's oil and gas don't have any significant role world market but it has very important role in trade with other provinces and continental America. Alberta supplies around 10% of the American oil imports. Alberta's economy is thus heavily dependent upon non renewable gas and oil. Energy policy of Canada thus plays a vital role in Alberta's Oil industry. The energy policy of Canada was never steady which helps other oil importing provinces and by joining Kyoto Protocol production of oil in Alberta faces certain uncertainty.Most of the Alberta's oil discovery took place in 1950s and 1960s. At that time control over natural resource was under provincial government and this gave provincial government of Alberta to control oil fields.ALBERTA JUN30-84 LATE ISSUE STICKER -MOTORCYCLE ...The government at that time took "had off" policy. The goal of the policy was to encourage multinational big companies will produce oil of their own and provincial government be benefited with royalties and this money will be used to develop the province. But the first oil shock changed federal government to change its policy. In 1973 for Arab-Israel war OPEC increased the price 70% and refused to sell oil to west. Alberta wanted to exploit the situation and gain as much profit as it can make. But the price increase of Alberta's oil hampered the oil importing provinces, and this made federal government freeze oil price. Although world market price was high importing provinces got Alberta's oil in cheap with federal involvement.Again, when Trudeau's government was in serious trade deficit federal government wanted...

Behavior Intervention Plan Case Study Example | Topics and Well Written Essays - 3000 words

Behavior Intervention Plan - Case Study Example The class has one other child with high functioning autism. His class has a regular class teacher, a class room assistant and a special Ed assistant who normally helps out with Logan and Sarah the other special needs child in the class. Logan has two periods daily in the Special Ed classroom with the Special Ed Co-coordinator. Logan follows an IEP designed by the special educator. The special Educator has also designed a routine that the special Ed assistant and class teacher follow with Logan. Infact to accommodate his special needs Logan follows a separate time table. When most of their class is doing poetry for example, Logan often does speech therapy with the special Ed assistant. Logan also has sensory issues and also has sessions with the Schools Occupational Therapist. The school also has a behavioral Therapist who works closely with the Special Ed co-coordinator to give input on and help to manage Logan's behavior. The behavioral Therapist visits Logan's class daily to monito r any behavioral issues displayed by him. Currently the behavioral therapist utilizes a system of rewards to encourage Logan to display positive behavior and a series of deterrents to discourage negative behavior. She also uses a pictorial board to help Logan understand situations which are new to him and which require a change in his routine. Logan is Logan is a fairly compliant child and follows most of the instructions given to him in class. He shows a great amount of affection for his teachers and class mates. He mixes well with his peers and is generally friendly with his classmates. Logan loves music and often likes to play music on a toy piano He participates in group activity and loves to play football with his class mates. Logan is literate and has good reading skills for a six year old. His writing skills need improvement though he is able to independently hold a pencil and trace along dotted lines. Logan loves computers and is far better than most of his classmates at the educational computer games that are played in class. At this stage he has mastered Reader Rabbit Grade 1 and also Learn to Read another educational software program that the class does. He can type his name in a word document and also a few more lines about himself. He knows how to open and close a word document, how to load cds and can maneuver the mou se like an expert. Logan is a whiz at math. He is way beyond his class level and is currently following a Grade 4 Maths book. While most of his classmates are learning to add single digits, Logan is already doing fractions!! His teachers report that he has an extraordinary skill with Numbers. They also report that he has a very good memory and an excellent sense of direction. Logan has on various occasions displayed disruptive and aggressive behavior His behavioral tantrums start with a loud snort which is followed by loud crying and culminate with the child hitting himself severely on the face. On several occasions the beating is accompanied by nose bleeds which are caused by the child hitting his nose and face reputedly the behavior is extremely disruptive to the class room environment and the frequent bleeding is very disturbing or the other students and teachers alike. His teachers also noted that though Logan hits himself, he

Comparing Two Similar Businesses Assignment Example | Topics and Well Written Essays - 1250 words

Comparing Two Similar Businesses - Assignment Example With the passage of time, it grows from just a book store to a super store that offers its customers a relaxing and comfortable environment to linger, and also provides ubiquitous espresso bars. The Borders Group expanded internationally beginning with a store in Singapore 1997, and then eventually expanded to more than 40 stores in Europe, Asia and Australia/New Zealand (About.com, 2011). With the advent of information era, things changes globally; it’s the era of internet. Many new companies emerge on the face of internet, offering products at competitive prices; present a threat to brick and mortar store. So borders recognize the need of the hour that they could not survive by just being a brick-mortar company, hence they created their online presence in 1998 (Reuters, 2011). Amazon.com is an American based e-commerce company that was pioneer in online business. The company is based in Seattle, Washington and was founded by Jeff Bezo in 1994 (web hosting report.com, 2011). The primary focus of the company is to become a leader in online bookstore and to achieve this goal, the company offers a very different experience from a regular bookstore; it allows book writers to write book reviews about their books, which greatly adds to Amazon success. And now it became the largest internet sellers of media in the world today, and has expanded its selections to include clothing, beauty products, house wares, and thousands of other items. Borders however were late in embracing e-commerce as they entered the cyber world in four years after Amazon.com; by just offering online website. It was not a success for the company as market was monopolized by the Amazon, who had been serving customers for four years and had established a trustworthy place in the consumer’s mind. Borders had been lacking skills that were required to do internet marketing i.e. it announced a deal with Amazon.com Inc to re-launch its e-commerce site. In 2008, Borders finally establishe d its own e-bookstore, and made partnership with  Kobobooks.com  to facilitate its eBooks sales. To retain its customer it further offers free Wi-Fi almost in all its stores and start providing self-publish facility to its customers (About.com, 2011). Key success factor in internet marketing and sales is attractive and user friendly interface; which amazon.com initially lack i.e. amazon start was shaky. But by injection of more capital; it offers a better looking website and hosting capabilities. Being pioneer and new entrant in the online book selling industry, Amazon demonstrated innovation, impressive management and creativity to get it registered in online business. Its company’s core business strategy to make online experience easy and user friendly and for this very purpose they introduces a very secure credit card processing system and 1-click ordering system; which proved helpful in achieving its mission. To acknowledge Amazon efforts in innovating a unique online ordering system;  the U.S. Patent Office awarded its 1 click technology Patent No. 5,960,411 on September 28, 1999 (Amazon.com, 2011). Amazon management also made some useful decisions like changing its location to avoid additional sales tax; changed headquarters that made it close to largest books wholesalers. Another unique feature that Amazon offers to its customer includes the use of personalization tool that allowed it to offer unique storefront for every individual customer, according to their needs. Amazon,